About Us

Who we were

Silver Diablo started in the high school years of 1999 as a skate and snowboard apparel company with no real direction. More than a decade later, as interests changed, so did the path of the company. 

Who we became

Discovering competitive weightlifting in 2010, we became inspired and motivated by the local weightlifting community. The main equipment used in weightlifting is the barbell and a phrase often used in training is: you control the bar, the bar does not control you. Constantly fighting to control the 'silver devil' influenced the new direction of the company.

The company began to establish connections with local and Canadian businesses to relaunch in 2014 a variety of fun, comfortable apparel. Over the years, our supporters have grown to range from Olympic style weightlifters to powerlifters to the casual gym goer.  Only small quantities of our apparel is produced so that we can keep bringing out new designs. We also assemble all our lifting straps and are constantly putting out new colors and designs.  

 

Who we want to be

As we grow as a small business, we want to build support for other businesses and foundations that have an impact on our daily lives. 

Our Iron, It’s in your blood shirt was our first step in that direction. We made the decision to donate $10 from every shirt sold to the Canadian Blood Services, a foundation close to our hearts (pun intended!) In the coming months, we will continue to release shirts that support specific causes.

 

We hope you enjoy our products and we thank you for the support.
Want us at your event? Inquiries and questions? Email info@silverdiablo.com 

 

 

We are weightlifter owned and operated
Silver Diablo is a registered trademark.

Website photos provided by Arbind Bhangu and Vivian Chung